Happy St. Patrick’s Day! We just finished watching this documentary from National Geographic about Heineken beer. It’s amazing to see how much work, research and human taste goes into producing this iconic beer. Heineken even offers a factory tour where you can watch behind the scenes and also sample the famous beer after the tour.
We just learned that a lot of thought went into the logo design and branding of this company. They chose green because it’s a friendly color and also relates to the natural base of the ingredients. The “e” in the logo was hand drawn by one of the family members and if you look close, it’s in an angle to imitate a “smiling” face.
Before you get drunk or while you are sober, watch this amazing documentary to find out more facts about this particular brand of beer.
Cheers! HAPPY ST. PATRICK’S DAY - Drink Responsibly.